Most people can tell you what they want. Fewer can tell you why. Even fewer can tell you where the desire came from. Here's a question that changes that.

Most major life decisions are made based on imagination rather than experience. Almost every one of them has a smaller version you can test first.

Measuring success by outcomes seems reasonable. The problem is that optimizing for the metric often moves you away from what the metric was supposed to give you.

Knowing what you value is necessary. It's not sufficient. Every value exists alongside other values that constrain it — and choosing between them is the real work.