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WHAT'S THE STORY?
Most people can tell you what they want. Fewer can tell you why. Even fewer can tell you where the desire came from. Here's a question that changes that.
THE JONESES AREN'T YOUR NEIGHBORS ANYMORE
We don't just copy what others do — we copy what they want. The Joneses used to be your neighbors. Now they're a curated highlight reel from millions of people you'll never meet.
TRY BEFORE YOU COMMIT
Most major life decisions are made based on imagination rather than experience. Almost every one of them has a smaller version you can test first.
SUCCESS IS A BAD METRIC
Measuring success by outcomes seems reasonable. The problem is that optimizing for the metric often moves you away from what the metric was supposed to give you.
THE PROBLEM WITH SUCCESS
Most people have a definition of success. The question is whether they chose it — or inherited it from someone else without realizing it.
YOUR VALUES AREN'T A FREE PASS
Knowing what you value is necessary. It's not sufficient. Every value exists alongside other values that constrain it — and choosing between them is the real work.
ARE YOU DOING WHAT MATTERS?
Most people would say they know what matters to them. Ask them to describe a typical Tuesday, and a different picture emerges. Here's a framework for closing the gap.
