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MONEY IS EMOTIONAL: WHY EMOTIONAL INTELLIGENCE MATTERS

Venn diagram showing ‘Data’ and ‘Insight’ overlapping, with ‘Emotions’ at the center intersection.
❝An emotionally intellgent person can be compared to a captain who uses the compass of the boat wisely.❞ -Hugo Alberts

Have you ever made a money decision you knew wasn’t ideal… but you made it anyway?


Maybe you splurged out of frustration. Or put off something important because it felt overwhelming. Or maybe you heard good advice but just weren’t ready to act on it.


You’re not alone. That’s not a logic problem. That’s an emotional problem.


Let’s say a financial advisor gives you the perfect plan. All the numbers make sense. But something still doesn’t sit right. Maybe you feel vulnerable, or ashamed, or just stuck.


If that emotional layer goes unacknowledged, the plan often gets ignored.


If you're interested in values-based financial planning, here's how to work with a Money Quotient-trained financial life planner.

It’s not because the advice was wrong. It’s because emotions shape our financial behavior even when we don’t realize it.


WHAT YOU CAN ACTUALLY CONTROL


A lot of life is outside your control. But not everything. There are four key areas that are in your hands, and they’re especially important when it comes to money and emotions:


  • Attention: What you choose to focus on. There’s a lot of noise. Mindfulness can help you tune in to what really matters.

  • Mindset: How you interpret things. Scarcity or abundance? Fixed or growth? Blame or curiosity?

  • Motivation: Why you’re doing what you’re doing. Sometimes it’s buried but it can be brought to light.

  • Action: What you choose to do next. That’s always yours to decide.


These four are like emotional intelligence in motion. They help you understand what you’re feeling and respond with intention, not impulse.


Four-part circle labeled: Attention, Mindset, Motivation, Action — titled ‘What You Can Control.’



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Resilience is the ability to bounce back (or grow) from stress and adversity. The ability to maintain physical, mental, and emotional well-being in the face of setbacks. Learn more about how resilient you are.


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SO... WHAT ARE EMOTIONS?


Most of us weren’t taught how to understand emotions, especially when it comes to money. We were taught to be “smart” with money, not “in tune” with it.


But the truth is that emotions are part of every financial decision you make.


One way to think about emotions is this: They’re what happens in your body, wrapped in a story.


When your mind senses a threat (real or imagined), your body reacts. You tense up, avoid action, or lash out. If you slow down, you might notice what’s really happening.


Here’s a quick guide to what emotions are often signaling:


  • Anger — A sense that your rights were violated

  • Guilt — That you violated someone else’s rights

  • Sadness — That you lost something important

  • Fear — That something bad is happening now

  • Anxiety — That something bad might happen soon

  • Embarrassment — A fear of not measuring up to others


When you can name the emotion, you’re already starting to shift it. Or, if you prefer rhymes, if you can name it, you can tame it.


drawing of a 2x2 chart showing emotional intelligence components

EMOTIONAL INTELLIGENCE IN EVERYDAY LIFE


So what does it mean to build emotional intelligence?


To be clear, EQ is not about being cheerful all the time. It’s not about avoiding conflict or pretending things don’t bother you.


Instead, it’s about recognizing emotion as useful. As data. As something that, when you pay attention to it, can help you make clearer, wiser choices.


There are four key emotional intelligence skills:


  1. Self-Awareness — Noticing your own feelings

  2. Empathy — Noticing what others are feeling

  3. Self-Regulation — Handling your reactions in healthy ways

  4. Relational Skill — Using emotion to improve how you connect, decide, and relate



Four-quadrant grid of emotional intelligence: Self-Awareness and Self-Regulation (under Self); Empathy and Relational Skill (under Others); Awareness on top row, Management on bottom.

These skills aren’t just useful in therapy or conflict. They show up in budgeting, spending, investing, conversations with your partner, career choices, and more.


Money doesn’t happen in a vacuum.


It happens in relationships. In daily habits. In emotional patterns.


And when you learn to notice what’s going on underneath the surface, you’re better equipped to handle what’s on the surface too.


You get one life; live intentionally.





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REFERENCES AND INFLUENCES


Feldman Barrett, Lisa: How Emotions Are Made

Klontz, Brad, Rick Kahler & Ted Klontz: Facilitating Financial Health

Reivich, Karen & Andrew Shatte: The Resilience Factor

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About the Author

Derek Hagen, CFP®, CFA, FBS®, CFT™, CIPM is a Financial Behavior Specialist, Life Planning Consultant, Author, Speaker, and Stick-Figure Illustrator. He simplifies topics about meaningful living, including philosophy, mindfulness, psychology, and money.

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