Most people can tell you what they want. Fewer can tell you why. Even fewer can tell you where the desire came from. Here's a question that changes that.

We don't just copy what others do — we copy what they want. The Joneses used to be your neighbors. Now they're a curated highlight reel from millions of people you'll never meet.

Most major life decisions are made based on imagination rather than experience. Almost every one of them has a smaller version you can test first.

Most people have a definition of success. The question is whether they chose it — or inherited it from someone else without realizing it.