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The Fractional Financial Behavior Officer (FFBO) is a way to have a Certified Financial Behavior Specialist® and Certified Financial Therapist-I on your team - without having to hire a full-time employee.

Since you're here, you probably recognize the significance of incorporating the psychology of financial planning into your practice. At the same time, it's not feasible to hire a full-time financial behavior expert.


The FFBO allows you to have access to a dedicated financial psychology expert on a part-time basis, helping you better understand your clients' financial behaviors and enhance the quality of your services.


As your FFBO, I am highly skilled and experienced in the psychology of financial planning, including financial psychology, financial therapy, financial behaviors, personal values, and meaning in life. I work with financial planners, advisors, coaches, and counselors, assisting in understanding and addressing the emotional and behavioral aspects of your clients' financial decision-making.


About FFBO



Expert Insights: Gain insights into your clients' financial behaviors and beliefs. This knowledge can be instrumental when tailoring personalized financial advice that aligns with their unique values and needs.

Differentiation: Set yourself apart from the competition by offering an approach to financial planning and coaching that incorporates the human side of money.

Enhanced Client Relationships: By incorporating behavioral finance and financial psychology principles into your practice, you can build stronger client relationships. Clients will appreciate your approach in considering their values, sources of meaning, and emotions when providing advice.

Improved Client Communication: Effective communication is essential for client engagement and retention. Learn communication strategies that resonate with your clients on a deeper level.

Increased Client Retention: Clients who feel understood and supported are more likely to stick around. The enhanced client experience can lead to improved retention rates and even more referrals.

Training and Professional Development: Training sessions can be offered for all the financial professionals at your firm. Training focuses on understanding and applying the tools from the psychology of financial planning.

Behavior Coaching and Case Consultation: Get an extra set of eyes on client situations where the client seems to be behaving in a way that isn't in their best interest.

Office Hours: If you have multiple advisors, we can host regular calls where your advisors bring their questions to the group to be discussed and learned from.

Client Education and White-Labeled Newsletter: The FFBO service comes with free access to the top-tier White-Labeled Newsletter service ($500 per month value). Send values-focused financial life planning essays to your clients and prospects, and use the simple drawings on your website or on social media.

  • You have a client-centric approach, putting your clients' needs first.

  • You do holistic financial planning and are looking to go beyond traditional number-crunching and incorporate financial psychology.

  • You recognize the importance of clear and empathetic communication in your practice.

  • You value continuous learning and want to enhance the skills of you and your team.


This May Be For You If...


How it Works

  • Consultation. We start with an initial consultation to get to know each other. I want to understand your practice's needs, objectives, and clientele.

  • Customized Solution. Each firm is unique, so each firm will have different needs. Based on the initial consultation, I'll create and present a plan is tailored to what you need.

  • Hiring Decision. If it's a good fit, then we can get started.

  • Part-Time Engagement. The FFBO is just that, fractional. That means that I work for you on a part-time basis. The details will be discussed in the initial consultation.

  • Ongoing Support. We can work together for as long as you feel there is value being added. You are free to cancel at any time.

  • How much does it cost?
    It really depends on how much your firm wants or needs. It could range from less than $1,000 per month up to $5,000 per month or more.
  • What do you cover?
    We can cover what your firm needs and wants. Typical topics include case consultation, communication training, client communication, workflow and onboarding consulting, financial purpose training, and emotional intelligence training.
  • Can you do other stuff?
    Of course. This is a new service and we can work with what you need. I appreciate all your suggestions!

Frequently Asked Questions


Let's Chat

If you have trouble scheduling a call on this page, click here to go directly my calendar page.


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Reach out!


Questions? Contact Derek.

If you are interested in learning more, please feel free to reach out. You can also schedule a phone call.

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