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WHAT'S THE MONEY FOR?

Hand-drawn Venn diagram: "Money" and "The Life You Want"; filled black overlap labeled "Financial Purpose"

❝He who has a why to live can bear almost any how.❞ -Friederich Nietzsche

More money doesn't help if it isn't pointed at anything.


I'm standing in line at the grocery store, running the mental math again. I've got $40 to my name, and I'm hoping the cart doesn't add up to more than that. Asking the cashier to put things back is embarrassing. Not knowing if you can afford food means weighing trade-offs you shouldn't have to weigh. No ice cream this week. I tell myself I won't be here forever.


Years later, I swipe a card at the same kind of store and walk out without knowing the total. I don't need to know.


More money helped. It solved the grocery store problem completely.


So why, around that same time, am I sitting in the library flipping through a CFA Institute brochure instead of studying for the exam I'm supposed to be taking? There's a chart showing the average salary for charterholders versus non-charterholders. The charter adds $100,000 a year.


I read it twice. Not a $100,000 salary. A hundred thousand more... per year.


I decide it's worth it to keep studying. More money had made my life better before. I assume it'll keep doing that. I never stop to ask what this round of money would actually be for. In the past, more money meant getting out of deprivation. Now my basic needs were met, and I kept running the same script anyway.


After a certain point, more money stops adding the same amount to your life. But it's easy to keep believing more will always be better. If you don't point your money toward something, it just accumulates.


MONEY SOLVES SURVIVAL


Money does one thing very well: it helps you survive. If you don't have enough, more money makes your life measurably better. As Daniel Kahneman put it, "Money does not buy you happiness, but lack of money certainly buys you misery. When the goal is comfort and stability, money delivers.

Hand-drawn Benefit vs. Money graph; curve rises steeply then flattens; labeled "Money Buys the Absence of Misery"

Without enough, you live in a constant state of scarcity. You don't know where the next meal is coming from. You don't know if rent gets paid. You make trade-offs you shouldn't have to make: car insurance or gas.

Hand-drawn Benefit vs. Money graph; frowning stick figure points left at the curve saying "There's never enough!"; illustrates the scarcity mindset

Improving your earning capacity and building a cushion for unexpected expenses buys flexibility. It buys the ability to stop thinking about money all the time.

Hand-drawn Benefit vs. Money graph; smiling stick figure points left at the curve saying "I don't have to think about money all the time!"

GOOD AT SURVIVING, BAD AT THRIVING


Humans are excellent at surviving. The goal is clear: stay alive and meet basic needs. When you need help figuring out survival, you look around and copy what's working for others.


Once survival is no longer the issue, that same instinct stops helping. Thriving doesn't have a universal answer the way survival does. What's meaningful to one person says nothing about what's meaningful to another. Looking around for the answer here just puts you back in someone else's race.

Hand-drawn bar chart: tall bar labeled "Surviving," short bar labeled "Thriving"; arrow notes "The Joneses Don't Help Us Here"

The benefits of more money stall out quickly once the survival problem is solved.

Hand-drawn Benefit vs. Money graph; curve rises then flattens into a plateau labeled "Not Much Extra Benefit"



The Value Compass is designed to help you gain insight into your own values and how they guide your thoughts, feelings, and actions. It can be used to explore your personal goals and motivations, as well as to gain a better understanding of others' values and how they may differ from your own.




FINANCIAL PURPOSE


For most of human history, survival meant accumulation. Store the crops. Stock the cellar. That instinct is old, and it runs deep, passed down through every generation that made it.


Most of us in developed economies don't have a survival problem anymore. The old instinct to accumulate doesn't have anywhere to point. And when money points at nothing, it can point anywhere. That's not freedom. That's just confusion.

Hand-drawn dense scribble of overlapping loops labeled "Life"; illustrates undirected accumulation without financial purpose

Without a definition of what your money is actually for, you stay in accumulation mode long after it stopped being useful, while you run out of time and health to use it.

Hand-drawn frowning stick figure standing atop a green money pile; illustrates having money without knowing what it's for

Knowing what role money plays in your life gives you direction. It tells you what your resources are actually for, and how to use them to build a life you'll look forward to looking back on.

Hand-drawn bold concentric circle target labeled "Financial Purpose"; illustrates clarity as the antidote to aimless accumulation

When your values are clear, your decisions get easier. The same is true of financial purpose. Once you know what the money is for, the decisions about how to use it stop being so hard.

Hand-drawn tangled scribble labeled "Life" feeds through a target labeled "Financial Purpose"; two arrows emerge pointing right labeled "Intention"

UNDERSTAND WHAT YOUR MONEY'S FOR


Understanding your values, your sources of meaning, what you're actually trying to build, lets you use money intentionally instead of just accumulating it. A financial purpose statement, one simple sentence describing what your money is for, becomes the thing you return to when a decision gets complicated.


In survival mode, my financial purpose was just to survive. That was easy. It's the mode after that's harder.


I still remember standing in that grocery line, doing the math, hoping it came out under $40.


I just had to learn that getting past that moment wasn't the finish line. It was the start of a different question.


You get one life; live intentionally.



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REFERENCES AND INFLUENCES


Ariely, Dan & Jeff Kreisler: Dollars and Sense

Barker, Dan: Life Driven Purpose

Crosby, Daniel: The Soul of Wealth

Haidt, Jonathan: The Happiness Hypothesis

Lindsay, James: Life in Light of Death

McKay, Matthew, John Forsyth, and Georg Eifert: Your Life on Purpose

Perkins, Bill: Die With Zero

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About the Author

Derek Hagen, CFP®, CFA, FBS®, CFT™, CIPM is a financial life planner, writer, speaker, and stick-figure illustrator. He simplifies complex topics about meaning, motivation, money, and life.

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Work with Me

at Root

I work with clients as a financial life planner at Root Financial - starting with life questions before financial ones.

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